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Yellow Cat Blog
Articles and blogs from Yellow Cat's co-founders Susie Braam and Katie Careless on the trials and tribulations of corporate innovation.

Corporate Inertia: The Power of the Status Quo
Failing to get traction for new ways of working or cultural changes you want your organisation to adopt? That’ll be corporate inertia....
Jun 5, 20234 min read
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Acknowledging and Navigating Uncertainty
How do you feel about uncertainty? Let’s have an honest conversation… Uncertainty means there are many possible future states and...
Mar 8, 20235 min read
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Everything I read in 2022
“What a blessing it is to love books." -Elizabeth von Arnim. This year I read 20 non-fiction books about leadership, leading change,...
Feb 21, 202315 min read
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Skin In The Game
Who's helping you help your organisation through its transformation? Anyone who has kids will know that, especially in those early days...
Oct 30, 20223 min read
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Innovation Labs: Get Out of the Sandpit
When Corporate Innovators Are Their Own Worst Enemy How impactful is your innovation lab? A number of years ago, when I started as Head...
Sep 20, 20224 min read
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What is Digital Transformation?
There’s no consistent answer on what digital transformation is What is digital transformation (DX)? There are a thousand different...
Aug 5, 20228 min read
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Navigating Transitions
Are organisational transitions so different to personal transitions? Digital Transformation is one of the most over-used and least...
Aug 4, 20225 min read
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5 Steps to Entrepreneurial Governance
Follow these 5 steps to develop and manage your corporate innovation portfolio. Are you responsible for investing (money and/or people)...
Jul 21, 20228 min read
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How Strong are Your Innovation Muscles?
How much money has your organisation spent over the last year on R&D? How much money has it spent on initiatives such as hackathons,...
May 23, 20228 min read
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